How to Plan and Start Your Own Real Estate Business

How to Plan and Start Your Own Real Estate Business


Social Justice and Equality in America.

The real estate market is growing at a high rate and has proved to be resilient regardless of market shocks like the ones witnessed during the COVID-19 pandemic. Because of this, many people are willing to start a real estate business but don’t know where to start. If you are like them, keep reading for a comprehensive insight into how to plan and start your own real estate business.


Building a real estate business can be challenging if you don’t plan early. For starters, you may get many leads each day, but the sad news is that you may get zero leads in your first few months. Statistically, most businesses don’t live to see their first birthday.

Like any other business, it’s vital to have a business plan in place at the onset of the real estate business. The main components of a business plan incorporate the SWOT analysis that includes your strengths, weaknesses, opportunities, and threats.

When crafting the business plan, you need to state your goals or objectives and how you plan to achieve them. It must also include how much you need to stake into the business and your revenue expectations.

Another thing to include in the plan includes the staff, business location, registration, and licensing.

Market Research

Market research is a crucial step that you shouldn’t miss when starting any business. The real estate business is overflowing with multiple service providers. However, the key to being successful is knowing your niche and the market.

You can start by identifying the need for real estate services in your area. Market research involves identifying the opportunities and turning them into viable business ideas.

You can gather important information about your prospects or other real estate businesses operating in your area and use the data to gain a competitive advantage.

Promote Your Business

Once you’ve identified your market or area of operation, the next step is to have a marketing plan. This involves identifying the best promotion strategy for your marketing plan should be consistent, especially because your business is a start-up.

Get a unique strategy that will generate new clients in a short period. Be sure to study the market including the performance of your competitors and pricing charts. Look at the numbers and think about the value proposition that will be the foundation of your marketing plan.

As you start looking for clients, you may soon realize that you don’t need to go far to get close to a deal. The best strategy will be to promote your new business to your friends, colleagues at work, and neighbors.

Additionally, some buyers may use online platforms or websites to look for properties to buy. In this case, if you have a property that you’re selling, you can find a house buyer near you by just typing the keyword in your search engine. Subsequently, you’ll get a buyer without much effort which can save money and time.

Build an Online Presence

In today’s world, no business can succeed without having an online presence. The same applies to the real estate industry where companies compete for customers’ attention via the internet.

Most home buyers will visit the websites of real estate companies and their social media pages. Regardless of your marketing plan, an online presence is a key to attracting leads and netting potential customers.

Having a website requires incorporating SEO and targeting the right keywords that will enable your site to rank in search engines. It doesn’t end there because you must be consistent in writing blogs and creating guest posts.

You can revamp your social media pages such as Facebook and Instagram to post houses for sale. Also, run your promotions endlessly and supply your followers with fresh content regularly.

Nurture Your Leads

The real estate market is very slippery and requires being consistent with your leads. Most often, prospects will offer to view the property and may end up not buying the property.

It can be pretty frustrating since there’s money involved. However, you need to identify serious leads and make follow-ups until you close the sale. Remember to ask for their contact and make phone calls or send emails.

You can also enquire about what they need in a property and get a personalized deal for them.

Manage Your Time

Most real estate agents mess up their leads through poor business management practices. Sometimes after advertising your property, you may be required to be present for the customer to view. It can be discouraging when you get to the location late and might end up losing the lead.

You need to manage your time to ensure everything runs smoothly. Automating your processes and having an online calendar can solve these problems, especially in cases where you’re supposed to be in different places at the same time.

Build A Brand

After getting the licenses, the next step is to build a brand that your customers will identify with. Choosing a brand name that resonates with the market is a good idea. If you must work with a brokerage firm, ensure it’s a reputable one that will match your brand aspirations.

Join Real Estate Organizations

When you become a realtor, you must become a member of the realtor organizations such as NAR for you to transact business. After joining, you can now find a mentor or someone who has been in the business for a long time to hold your hand.


As you can see, the real estate industry requires careful planning before putting your hard-earned money. Working smart, having a business plan and a viable marketing strategy will propel you to great heights in a short while. Most importantly, you need to be resilient because it takes time to get prospects and close deals. Hopefully, you can now implement the above ideas as you kickstart your journey into being a realtor.

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